Have you ever come upon something that was so well-structured that you found yourself scrolling endlessly, wanting more? That kind of content creation requires planning, not simply serendipity. The readings for this week focused on the importance of organization in producing interesting and significant information.
One thing became quite apparent from studying effective storytelling strategies and the Australian Style Manual’s classification of content types: the way you organize your material may make or break its impact. One important lesson learned was to put the requirements of your audience first. The specifics of your message might easily take over, but what will draw in your audience?
The first step to engaging with your audience is knowing who they are, whether you’re writing a news piece, blog post, or social media caption. The value of short and clear titles was another lesson that struck resonated. Are you delivering the promise you made in your headline?
However, structure is about flow as much as clarity. Readers are certain to finish reading when transitions, logical arrangements of concepts, and a connection to the main idea are used.
In the end, content structure is an art form. How you say something is just as important as what you say. I learned this week that even minor changes, such as rearranging a sentence or starting with a question, can have a significant effect on how an audience responds. Therefore, keep this in mind the next time you write: each word, headline, and paragraph contribute to a greater whole. Your readers should want to take it in.
Propersi Perspective 